History on your back. Impact in your community.

Justice 4 All is a Grand Rapids apparel brand that turns hard history into a conversation, and a conversation into action.

About Justice 4 All

Why we started

I'm Julius Rogers, and I started Justice 4 All in Grand Rapids in 2020 because I was tired of history being something we only read about. The stories that shaped our neighborhoods, who got to build wealth and who was shut out, were sitting in archives instead of in the open where they belong.

So we made apparel that carries the record. Our REDLINE Collection prints the real 1930s HOLC redlining maps of Grand Rapids, Flint, and Detroit, worn on purpose to turn a hard history into a conversation, and a conversation into action.

Our mission

To turn hard history into everyday conversation, and conversation into action, through apparel that teaches and giving that rebuilds.

Our vision

A Michigan where the lines once drawn to divide neighborhoods become the lines we erase together, one shirt, one story, and one act of housing equity at a time.

What we make

Shop the REDLINE Collection
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Shop the REDLINE Collection

Rooted in community

We are also the founders of the Justice 4 All Juneteenth Jam, downtown Grand Rapids's largest Juneteenth celebration. Every June we bring the city together for Black art, music, food, and culture, and we carry that same spirit year round.

Wear the history. Fund the fix.

We commit 10% of every REDLINE sale to equitable housing in Michigan, because the harm was about housing, so the response should be too.

See the causeShop the REDLINE Collection